The name “Apex” comes from the first two letters of APPROACH and EXCELLENCE. The chairman of Apex, Mr. Woody Wang, thinks that perfect is difficult so our goal shall be to approach excellence. The Chinese name of Apex was named when Apex IPO listed in Taiwan with two Chinese word. The two Chinese words, one tells the public that we were based in Thailand; another implies the stability of Apex and also tells the public about the solid foundation of Apex in Thailand’s PCB industry.

Apex’s management goal is to have a firm grasp of market demand and provide products of stable quality. To achieve this, Apex enforces high-standard production management and adopts forward-looking business strategies. On top of these, the Company’s corporate culture stresses the importance of efficiency and harmony in order to provide consumers in the end market with electronic products of diversified range of application.

After making unsparing efforts in market expansion, Apex has become an international supplier for electronics manufacturers but the endeavor to extend the range and scale of product applications is never stopped. At the same time, operation management and cost control are enhanced and appropriate pricing strategies are adopted to maintain the Company’s profitability.

In the future, besides investment in development of new products and technologies, Apex will continuously work on the conventional rigid PCB market and meet the needs of customers.